An eco-friendly, London based fashion brand.

Agency: Idea

Client: Solai

Discipline: Branding and Illustration

Designer and Illustrator : Natacha Diaz

The client Solai required a new brand name created along with a visual language around this new name. The name ‘Solai’ is based on the words for soil and sunlight in Tamil, the local language spoken in the Indian village where local artisans to create hand-loomed fabrics for Solai.

I wanted to reflect this organic, handcrafted ethos in the new brand identity and so I created the identity by hand with a brush pen and illustrated a set of icons that could be used as part of the visual language of the brand.